What is it that all successful companies have mastered — and what job-seekers looking to advance in their careers need to master? What is it about Coca-Cola, Microsoft, Starbucks, Disney, and McDonald’s? What makes a consumer buy one product over another — and makes one job-seeker much more sought after than others? The answer is marketing, but more specifically it is the power of branding. And branding isn’t just for products anymore. Do you know what your brand is? Better yet do you know
What is it that all successful companies have mastered — and what job-seekers looking to advance in their careers need to master? What is it about Coca-Cola, Microsoft, Starbucks, Disney, and McDonald’s? What makes a consumer buy one product over another — and makes one job-seeker much more sought after than others? The answer is marketing, but more specifically it is the power of branding. And branding isn’t just for products anymore.