What is it that all successful companies have mastered — and what job-seekers looking to advance in their careers need to master? What is it about Coca-Cola, Microsoft, Starbucks, Disney, and McDonald’s? What makes a consumer buy one product over another — and makes one job-seeker much more sought after than others? The answer is marketing, but more specifically it is the power of branding. And branding isn’t just for products anymore. Do you know what your brand is? Better yet do you know

 What is it that all successful companies have mastered — and what job-seekers looking to advance in their careers need to master? What is it about Coca-Cola, Microsoft, Starbucks, Disney, and McDonald’s? What makes a consumer buy one product over another — and makes one job-seeker much more sought after than others? The answer is marketing, but more specifically it is the power of branding. And branding isn’t just for products anymore.

Do you know what your brand is? Better yet do you know what your brand’s value is from another’s vantage point? In today’s global marketplace, have you truly capitalized on the technology that makes others seek you out instead of vice-versa? Or do you have the needed access to the inside track that makes your brand rise to the top?
If you want to gain a unique selling position for your personal brand, join the Kansas City Chapter of the National Black MBA Association and the Kansas City Chapter of the National Society of Hispanic MBAs to find out what your personal brand really says about you.